According to the first financial report released after Xiaomi’s listing, Xiaomi became China’s first smart TV brand in the second quarter of 2018, and its global sales increased by more than 350% year-on-year. It has already entered India and other markets.
In addition, the statistics of Aowei Cloud and Zhongyikang also show that Xiaomi TV ranked the first in China in the second quarter of 2018. At the same time, the total sales volume in June was the first in China.
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On the afternoon of August 28, Xiaomi TV held a strategic conference. Wang Chuan, head of Xiaomi TV, disclosed that Xiaomi TV has occupied 10% of the market after entering India. Among them, Flipkart’s e-commerce channel share is as high as 56.6%.
At the same time, Xiaomi TV should strive to achieve the first of this year’s shipments in China. In the second half of this year, it will mainly build offline channels, deepen cooperation and set up more specialty stores.
Wang Chuan is making a promise. Under the background of rising component prices, Xiaomi TV won’t raise prices!
Wang Chuan also pointed out that Xiaomi TV has achieved such results because of its own ecological chain environment and its insight into users based on Internet thinking. High quality, innovation, and high-cost performance make Xiaomi TV popular.
In terms of high quality, Xiaomi TV is only assembled by the first-line brand foundry, and the quality committee of the company controls the quality. The repair rate is only 0.64%, which is twice as low as that of traditional TV.
According to Omni-Cloud’s data, the TV industry’s growth rate in recent years has been only single digits, sometimes even negative growth, while Xiaomi TV achieved 312% in the first half of this year, and in 2014 it was as high as 443%.
Dong Wei, vice president of Aowei Cloud Network, shared that Xiaomi TV is ‘disintegrating the old system and establishing new rules.’