As we know, Xiaomi is a company that, in addition to striving to get as many sales as possible, also works very hard to achieve something that not many companies can do: breaking records. This Chinese manufacturer of electronic and intelligent devices had set an objective to sell 100 million smartphones this year and managed to maintain a high growth rate, but just recently managed to exceed the goal of 100 million shipments, two months earlier than expected!
Last year, Xiaomi reached the goal of 90 million sales, but growth was slow compared to what could be seen this year.
Xiaomi reaches its goal of 100 million sales
Xiaomi had proposed to reach 100 million sales, this being the second time it does since it tried to do the same three years ago, in 2015. The focus of this company on mid-range and high-end devices has allowed it to obtain these numerous and exciting sales; the significant aspect behind this high number of sales is the price at which the devices come, which are always considerably lower than those of the competition.
If we take a look at the financial report that the company presented in the second quarter of this year, it is more than clear that Xiaomi has had a constant performance throughout 2018. In the second quarter, this company witnessed the sale of 32 million units with an annual increase of 43.9%, this being the highest growth rate that could be seen in companies around the world.
It also became the largest seller in India
Not only is Xiaomi doing well in the Chinese market, but it is also doing well in various foreign markets, such as India. In this country, the company managed to register 27% of the total smartphone market share in the third quarter of this year, so it became the largest seller of smartphones in India.
Although some people think it is a matter of luck, there are a number of reasons why Xiaomi’s growth in recent years has been so great: this company has taken the time to research and develop new technologies, has improved its operating system MIUI and, what is more important, its lower profit margin of 5% in the purchase of raw equipment has contributed to its rapid growth.
Finally, the Xiaomi Mi MIX 3 was officially presented
Currently, Xiaomi has already presented to its Chinese users the long-awaited Xiaomi Mi MIX 3 smartphone, which is another device that has a large and updated technology. This is the first commercial smartphone with 5G network support, and it is also one of the first Android phones with 10GB of RAM. With regard to its launch, it is already walking through the markets of China, so we will not have to wait long to see it in online stores.
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