Today Xiaomi has presented in India its new brand of Smartphones, POCO, the announcement has been made by the Vice President of Xiaomi in India, Mani Jain, and has been shared through the official networks of Xiaomi.
POCO will be a new sub-brand of Smartphones at an international level, the first device of this brand already has the followers of Xiaomi waiting for the official announcement, the Pocophone F1, a device with first-class features with which POCO aspires to strike a blow on the table debuting in the best way.
— Jai Mani (@jaimani) August 9, 2018
The announcement has been made through Twitter with the new account of the sub-brand of Xiaomi (@IndiaPOCO), and the Asian brand is still silent on the objectives of this new sub-brand and the differentiation that their devices will have from the Xiaomi Smartphones.
India has become a strong point for Xiaomi
The response of the Indian market towards the arrival of Xiaomi has been phenomenal, the Asian brand has become the leader in sales during the first quarter of the year, surpassing other companies such as Apple and Samsung, however, some releases of Xiaomi seem not to be products made for India, as evidenced by Xiaomi CEO, Lei Jun, after the launch of the Mi MIX 2S in China a few months ago when talking about the failure of the Mi MIX 2 in India.
“I think the Mi MIX 2 may not be the most suitable for some of the target audiences in India, it uses a four-sided curved ceramic body and an 18K gold coating, and many of these things may not be suitable for the market. In fact, it is a work of art, the Indian market will still take a while to accept this product “- Lei Jun, CEO of Xiaomi.
The Mi MIX 2S was not released in India due to the negative numbers presented by the Mi MIX 2, so it seems that now POCO will seek to bring products more thought to satisfy the needs of the international market.
The first smartphone of the POCO brand, the Pocophone F1, would be close to its official launch
The first smartphone of POCO, the Pocophone F1, has premium features according to unofficial information, we could even see an alleged unboxing of the device through YouTube showing all its features.
The device would have a 5.99-inch screen with FHD + resolution, as well as a powerful Snapdragon 845 processor and 6GB of RAM plus 64 GB of internal storage. In addition, the Pocophone F1 would be compatible with Quick Charge 3.0 technology in its battery with 4000mAh capacity.
In the camera section, it is expected to have a 12MP + 5MP dual main camera and an incredible 20MP front camera.
The price still remains unknown, but some reports suggest that the debut device of the POCO brand will cost $486, equivalent to 33.449 INR.
Source: XiaomiToday En Español
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