The achievement of Xiaomi with its platform
Xiaomi‘s online shopping platform has managed to position itself in third place in India. The graphic includes everything related to Smartphones, but the popularity of the store is not only based on these devices. The wide variety of accessories and products for the home have served as a boost for the online service to be among the best.
The report also indicates that in 2018 it is very likely that this market share will not grow since Xiaomi plans to divide its sales with a hybrid strategy that mixes online sales and physical stores.
The growth of online sales
The multiple promotions carried out by the different online stores, such as the “Big Billion Days” by Flipkart and the “Great Indian Sale” of Amazon, as well as the various Chinese handsets, have served as a start for an increasing demand in the mobile market in 2017.
The online store of India, Flipkart, has managed to take the most significant slice of the cake with a fantastic control of 51% of the market share. Amazon India has not been that far behind, reaching a third of the total quota (33%). Between both stores, they managed to keep 84% of the Smartphones market, an achievement that is attributed to the almost 100 exclusive Smartphones that they made available to consumers.