The Advertising Club of India announced the winners of the 2018 Marquees Award at its award ceremony in the city of Mumbai and it was Xiaomi India who won the Marquees Award for the second consecutive year for the best mobile phone brand.
The Marquees award is given to brands that have created a place in a disorderly and volatile market or have managed to generate positive changes in society, as a recognition for the marketing strategies that generate a real connection with users.
The award also celebrates the excellence of the brands in the area of marketing, this edition was carried out by Zee and with the technology of Colors and Republic TV together with One India.
The awards would be a stepping stone for creating credible marketing initiatives and help better connect with the stakeholders.
– Partho Dasgupta, CEO of BARC India, and President of the Marquees Awards.
Xiaomi continues to demonstrate the leadership that represents the brand and aims to remain at the top as India’s leading company in the mobile telephony sector, standing out for its cutting-edge technology at accessible prices for everyone.
The Marquees Award of the Advertising Club of India recognizes the impact of brands on society
Other winners in different sectors were Maruti Suzuki and Honda in the Automobile area, Reliance Jio as a Telecommunications Service Provider, LG in durability products, HDFC Life in the Life Insurance area, State Bank of India in the banking area, Paytm Mall in the digital commerce sector, Parle in the Food sector, Brooke Bond in the Beverages sector, Surf Excel in the area of home care and Colgate as a leader in the personal care sector.
Source: XiaomiToday En Español
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