Chinese manufacturing giant, Xiaomi, is currently restructuring its business and in doing so, it has made its Redmi sub-brand independent. The Redmi brand will now handle cost-effective smartphones while Xiaomi is moving over to the high-end market where its smartphones will come with all the top-notch features but it won’t be cheap anymore. Redmi has started well with the release of the Redmi Note 7. This smartphone comes with a 48MP camera, 18 months long warranty, 660, 4000mAh battery, Corning Gorilla Glass 5 and many more features all for 999 yuan ($148).
Nevertheless, the birth of the Redmi brand will have some effects on the Mi brand, especially in its pricing. Wang Teng, the product director of Xiaomi reminded everyone to take advantage of its current price cut and get the Xiaomi Mi 8 and the newly released Redmi Note 7. He said that since Redmi is now focusing on the cost-effective devices, Xiaomi will move on to the high-end smartphones and there will be no more cheap prices for the Xiaomi Mi 8 and its likes. The current price of the Xiaomi Mi 8 is the lowest it can get and if anything, the company will probably increase the price.
As a flagship model, the price/performance ratio of the Xiaomi Mi 8 has been well-received. Recently, it has dropped to 2,399 yuan ($355). It is generally regarded as the most worthy phones in the market. As of now, Xiaomi is conducting an in-depth discussion and decision-making on the positioning of Xiaomi and Redmi. In the future, the situation of Xiaomi’s mobile phone will change greatly.