According to the research data, the Chinese brands have gained momentum and they occupy 46% of Indian smartphone market. It’s almost the half. But what’s more interesting Chinese brands enlarged their market share by 32%. This have been implemented due to decrease of Indian brands. Last year they had 54% of the Indian smartphone market, while this number is 20% for Q4, 2016. Thus Indian customers preferred Chinese brands instead of domestic brands. These changes are related with the names of 4 Chinese brands – Vivo, OPPO, Lenovo, and Xiaomi.
As for the rest of the market, it is occupied by global brands like Samsung. But we know many Chinese brands are going to come in with a tough competition in the Indian market in 2017 as well. So there are all chances to grab more market share, and I guess it will happen at the expense of global and domestic smartphone makers’ life.