Lu Weibing is the new CEO of the Redmi brand

It was recently announced that the Redmi series would be an independent brand of Xiaomi, and this was done with the intention that this brand managed to cover a specific market for the company and, at the same time, it announced the arrival of a new mobile device, which was officially announced today with the name of Redmi Note 7. Due to this, this brand can start its operations in the market and it is for this reason that they decided to appoint Lu Weibing as the director general in this new business world.

His candidacy for this position begun as a simple rumor, because he had previously been the former president of Gionee; however, these rumors have already been confirmed. In fact, Lu Weibing was already present at the presentation conference of the Redmi Note 7.

Lu Weibing is the new CEO of the Redmi brand

What will Lu Weibing do in Redmi?

Lu Weibing will perform as the general manager of the new brand Redmi and, at the same time will be the vice president of Xiaomi Group. This implies that as the head of the brand, will be responsible for the creation of products, as well as their designs, in addition to also being in charge of the sales of the company. Weibing will report directly to the president and co-founder of Xiaomi, Lin Bin.

As mentioned above, this separation will mark an important point for the company, of course, this will depend a lot on how Lu Weibing directs the brand in such a competitive market. It is also worth noting that the price of Xiaomi on the Hong Kong Stock Exchange has been falling in recent times, and has fallen below the HKD 10.

Source: Gizmochina

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Writer at XiaomiToday and it's spanish version, XiaomiToday En Español.

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