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Reasons why web design plays an important role in a business website

What is web designing?

Web designing is a process of creating, collecting and implementing ideas and thoughts in the form of a website representation with help of languages like Java, C++, and Html. Web designing as the name suggests is linked to the internet and its applications. When we talk about business and websites, it is important to understand that every time a business doesn’t make it to the online platform i.e. the web, it loses its a significant amount of sales and traffic.

As it has come to the limelight everyone is looking forward towards the prospects and abilities of the web and the wonders it can bring about in the business. Websites have become one of the important and core parts of the business world. In scenarios like this, the important thing changes from being having an online appearance to having an attractive online appearance. Just having a basic website isn’t suffice anymore. There is so much more in the market to fight upon for the stakes are too high.

This brings the role of web designing. Web designing includes whole packages that change or designs your website in a suitable and comfortable way for the individuals visiting it. For example: if you click on a website and it takes more than 30 seconds to load, people tend to not open this website at all. The alternative to this problem came out as using basic loading HTML to show a page to the customers to help maintain the traffic and not lose their interests.

Reasons why web designing is important for a business website:

1. Business outlook: A business website can be an online retail website or support customer website. There might be different models and patterns in which a website is designed and in the way it functions. The flash shows, the slide shows, the colour presentation and the theme, everything matters. The visual attractions are the first impression setter. Once a person is attracted visually towards a website there are chances of more traffic, impression and sales. A look can decide a lot of things.

2. Easy browsing: The other thing is comfort. In everything, an individual does it seeks comfort. Imagine a day where you have to go out in the sun on a hot day carrying so many shopping bags which weigh too much. Tiring! Isn’t it? This is where business websites jump in. Just click on a page and order your product without any hassles. A web design decides the speeding of the loads as different languages and concepts take different loading time. Designing is done in a way that the site should be easy to understand and load yet appear soothing attractive and interesting to the customers.

3. SEO: Then comes another important concept that takes your website to other levels in consumer demand is SEO. SEO stands for search engine optimization which improves your ranking in the list of searched pages on google or any other search engine. This concept works on the basis of keywords and backlinks. When creating the content of a website it’s necessary to develop and highlight the required keywords to be found easily through searches by common people.

? SEO is an important concept in web development and can’t be messed up. Even it brings the rating, charm, and traffic to the page if web development company builds product keeping SEO points in mind.
? The basic SEO fundamentals decide the growth of the page and need to be up to date and correctly designed all the time.
? Without SEO keeping up with the page might become a struggle. Putting aside the content that is being published on the website there are also certain elements that are a part of designing that affects SEO but they are not easily understandable by every person.
? This kind of knowledge and input requires a professional. That is why it is suggested to take help of web development agencies in the cases of SEO- friendly site development because that’s the best way to ensure a proper outlook and detailing to the site.

4. Customer care: Web designing is always done in a way that paves the way for customer inputs. A customer review and input plays a very important role in any website. For a better customer response, it is important to maintain the traffic after the first visit. In case of any discrepancy, the customer needs a way to portray their complaints to the concerned company.

This is done by building a site containing customer care service. This service might be automated and respond to some standard points to every individual or manually handled on the other hand. This feature of web designing not only satisfies the unhappy customers but also helps in improving the products, website and company’s image by improving their wrongs.

5. Creative visuals: The visuals also play an important role. According to a study, 10% of the engagement via customer is seen to be increased in video inputs instead of texts. This is important for web designing. The text, however, might be of importance to the other section of the society who ignores the video and jumps to the text directly. Too many photos and videos might make the site appear cluttered and difficult to understand. This is why there must be a balance of both.


"Studied Electronics and computer technology, due to my keen interest in electronics, smartphones and computer-based issues. A sublime writer and always on my PC connected to the Internet

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