Before we start getting acquainted with the key features of the R15, it’s highly recommended to learn Wu Qiang’s words in order to understand what goals this phone comes with. As OPPO thinks, the Chinese smartphone market has entered the ‘post-smartphone era’ with three major characteristics. First, there was set a T-shaped structure. Second, the technological innovation based on the user’s core needs has slowed down a lot. And the last one, we should accept the competition globalization is inevitable.
So OPPO’s opinion concerning this is quite logical. As Wu Qiang stated: ‘In the era of smartphones, OPPO’s biggest opponent is itself. This requires to change from time to time and dare to break through. In 2018, OPPO will carry out gradual breakthroughs in four dimensions, which are full of challenges, but we are full of confidence.’
As for the OPPO R15, its selling point is the design. It’s been made for young customers. And as the company has over 200 million young fans, it’s quite reasonable to come in with a device that corresponds their needs. They mainly refer to both design aesthetics and excellent user experience. The R15 has been made jointly with Karim Rashid, a widely known ‘Color Master’ to create four color combinations of Starry Purple, Dream Mirror Red, Snow White, and Hot Red. The Star Purple and Dream Mirror Red adopt a new gradient design with a more transparent glass texture.
The second key feature is the screen. Unlike the previous-gen OPPO R11s that uses a regular full-screen, the OPPO R15 comes with a bangs screen like the iPhone X. The 6.28-inch Super-V Display comes with an ultra-wide FOV, a 19:9 aspect ratio, 1.78mm narrowed borders and a screen ratio of 90%.
Under the hood, we can find a newly announced MediaTek Helio P60, which is the Taiwanese chip makers’ first SoC with AI. It is based on a 12nm FinFET process node and using an octa-core architecture (4xA73+4xA53) clocked at 2.0Hz. The chip is paired with a 6GB RAM, 128GB native storage, and a built-in 3450mAh capacity battery supporting VOOC flash charge technology. The phone also runs on ColorOS 5.0 system that has a few new features such as a multi-tasking landscape mode, the 3 frequently used apps on the top two sides of the screen and 3 shortcuts (recording, screen capture, and DND).
In terms of photography, the manufacturer has made an overhaul as well. The OPPO R15 sports a 20MP front camera with a 3-HDR hardware real-time classification exposure technology that greatly enhances the self-portraits. Thanks to the P60 chip and the number of enhancements made in the camera app, the front sensor is capable of accurately collecting 296 face feature points and support AI intelligent optimization. The back camera is packed with a 16MP (f/1.7 aperture) + 5MP (f/2.2 aperture) sensors combination (Sony IMX519). The latter comes with a 1.22?m large pixel size and a 1/2.6 inch unit area. It supports an AI portrait mode.
The OPPO R15 is priced at 2999 yuan ($$473, Snow white, Hot red, and Purple Star), the OPPO R15 Dream Mirror Version (Red Dream) at 3299 yuan ($520), the OPPO R15 Dream Mirror (Ceramic Black) at 3499 yuan ($552). This new phone will officially go on sale on April 1.