The company has been marketing its products in Pakistan for more than a year, as well as having 11 Mi Stores throughout the country. But Xiaomi is always looking for more. Recently, the technology giant in China has acquired a partnership with a major company to make it the new official distributor of Xiaomi Pakistan.
For a long time, the technology developer, Xiaomi, is gaining ground in Asia and, currently, in Europe. Their products offer a great service and, as a consequence, consumers are satisfied with the experience. However, the product is not everything, and Xiaomi knows it. That is why it has been based on different marketing strategies to be able to emerge in the market. As now it shows us that one of these strategies is to associate with the right people.
A new official distributor of Xiaomi Pakistan
AirLink Communications will now be the new responsible for distributing the company’s equipment. Xiaomi, who is always looking for new ways to get their products to more people, welcomes their new collaborator.
“The partnership between Xiaomi and Airlink Communications is an unprecedented milestone in the path of Xiaomi to develop a strong relationship between the brand and its consumers”
With these words of Mr. Tony Liang, Xiaomi Country Head, he demonstrates his confidence in this alliance to boost the brand. Not for nothing AirLink has been recognized for four years as one of the best distribution companies in Pakistan. This distributor has already worked with Huawei, as well as became the official distributor of Samsung smartphones. So, undoubtedly, it will give Xiaomi the push she needed to expand her market in this country.
“We believe in reaching low-end and high-end consumers and always offering them guaranteed products at the best possible prices. AirLink Communications strives to combine technology with modern and innovative sales techniques to change not only how brands are marketed but also how they define themselves. “
AirLink CEO, Muzaffar H. Piracha.
What will happen with SmartLink Technologies?
SmartLink had been Xiaomi’s main distributor, responsible for bringing products from the Chinese company to the Pakistani market. However, it seems that they were not very satisfied with the results of the Smart Link’s strategy. But that does not mean that their negotiations are over. Now both distributors will work together to expand and strengthen the Xiaomi’s presence in Pakistan.
We are sure that Xiaomi is making a maximum effort to reach all consumers. At this rate they could achieve it, only time will tell.
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