Xiaomi continues its philosophy of international expansion, after the opening of new Mi Stores in the Spanish cities of Madrid and Granada, now the brand stomps on South American lands with the opening of a new Bogota City Mi Store.
The Gran Estación Shopping Center, located in the center of the Colombian capital, is the epicenter of the arrival of the Asian brand, with the inauguration expected in a couple of weeks. The Bogota City Mi store will be the first Xiaomi store in Colombia.
Xiaomi continues in constant expansion, the new Bogota City Mi Store hopes to be the beginning of its foray into South America
A year ago, Donovan Sung declared to Unocero the challenges of Xiaomi in Latin America and showed the interest of the Asian company in landing in countries such as Bolivia, Paraguay, Colombia, and Chile, bringing the innovation of the brand to all corners of the planet.
The company aims to bring the best of the smart device products catalog to the hands of Latino users, seeking to open the way through renowned physical and digital distributors, as well as establishing new goals as its entry into the North American market for this coming 2019.
Xiaomi also faces challenges in China
On the other hand, its internationalization has its ups and downs, in the Asian market, Xiaomi has suffered drops in the price of its shares in the Hong Kong stock market. Lei Jun, CEO of Xiaomi, ratified the company’s commitment to differentiate itself and face challenges in the face of complicated macroeconomic conditions, such as obstacles in the North American market for Chinese companies or the financial conditions of the Asian market in the face of so much competition.
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