As most of the businesses have already stepped into the game of online marketing, people prefer to look up what they need from the local markets on Google.
The days when people used to go to the market in search of daily use products, strolling from one shop to another to find the better product no longer subsist.
Every description, suggestion, and destination is just one search away!
While this proved to be a boon to people, it definitely posed as a challenge to the local business owners.
Luring customers from the shop next door was easier when they were physically present before you, but targeting people who were looking at your online profile and comparing it with your opponent’s profile was not so easy.
So what can you do to compete with the unknown?
How will you target prospective customers who are analyzing you even before leaving their homes?
Here are some tips and tricks from the experts in this field, who have experimented, observed and shared their ideas on local SEO.
Make your business easily accessible
Neil Patel, founder of Kissmetrics, Crazy Egg and Neil Patel Digital speaks about the importance of optimizing your website in his Guide to Local SEO. Here is what it says:
- Make sure you display your NAP on the contact page of your website. The Name of your business, all your business Addresses, and Phone details are very important in local SEO.
- He also suggests adding your E-mail address.
- Phone numbers should be made clickable since most of the local searches are carried out by mobile phones.
- Add maps to all your locations on your web page.
- Add schema to your website
Get listed on Google My Business
Sherry Bonelli, founder of Early Bird Digital Marketing shares her views on optimizing Google My Business (GMB).
GMB is a free tool that helps customers to find your location easily. It provides better search visibility and displays useful information like your operating hours and a detailed description of your services.
Sherry’s blog will guide you through the setting up of your GMB profile and optimizing it to gain more customers.
Local link building
Links and backlinks play an important role in local SEO. To gain links from local sites, get involved in the local community, participate in charity events and build offline relationships. This will involve you with other local businesses and gain you links in their websites. Apart from it, you can help from blogger outreach agencies too.
Samuel Edwards, Digital media strategist and entrepreneur specializing in SEO, SEM, PPC and SMM and TEDx speaker provide tips on effective link building for local SEO.
Use keywords targeting local area and optimize your content
Your content should be optimized to include your business location in its URL and main content so that it appears in local searches. Also, include the niche of your business. Write content about local events and mention your business. Use long-tailed keywords like “Best place to have tea in [your location]”.
Kristopher Jones, serial entrepreneur, angel investor and best-selling author of “SEO Visual Blueprint” by Wiley (2008, 2010, 2013), founder and former CEO of digital marketing and affiliate agency Pepperjam (sold to eBay), founder of ReferLocal.com, APPEK Mobile Apps, French Girls App, and LSEO.com tells about the importance of content and keywords in local SEO.
Optimize the use of images
Use a quality photograph to represent your business. Include your keywords in the image filename. Concentrate on ALT text and the title of your image.
Chris Silver Smith, president of Argent Media, a search engine marketing agency speaks about the use of images in local searches.
Markus Miller is the managing director of the UK SEO and digital marketing company Bowler Hat and an experienced SEO and PPC consultant.
A brief summary of the blog- Reviews is an important factor in local SEO. Having descriptive reviews that point out some of your specialties and the location you are operating from can gain you more customers. Getting reviewed from major websites also matters.
Citations are the mention of your business NAP (Name, Address, and Phone) and website on the web, business directories or social media, with or without a link. A citation influences people’s decisions and also helps you rank better in local searches.
Local SEO is important for small businesses.
Since people rely more and more on the internet to find what they need, your business can’t solely depend on the customers arriving at your shop; you need to target those using search engines too.
Also, concentrate on local branding and social media marketing.
Don’t put all of your eggs in the same basket. Online marketing keeps evolving and you need to change your strategies to keep up with the changes. Explore more about SEO and also use traditional marketing. Your small business will surely succeed.