Innovative digital marketing strategies like Guest Posting Services, Blogger Outreach Services can help get more website traffic, lead generations and sales conversions. Read on to know more.
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Guest Posting Services
Deciding on the perfect digital marketing strategy for your brand can be a bit of a headache. Even though the digital offers a wide spectrum of infinite possibilities, it can get confusing. With search engines and social platforms, constantly evolving their algorithms, brands and agencies have their hands full.
Being such a dynamic domain, the best practices of digital marketing are changing nearly every day. What works today, might not work tomorrow, and vice versa. With nearly 2 billion websites and 4 billion active users on social media, making your brand website stand out can be a tough ask.
In this article, we look at the top 5 Innovative Digital Marketing strategies that can help your business succeed in a saturated environment.
5 Innovative Digital Marketing Strategies: The List
1. Guest Posting Services-
If you want your website to rank on Google search, you will need quality backlinks from a number of authority sites. Guest posting is one of the most successful digital strategies out there. A successful guest posting strategy helps in-
- Getting more website traffic
- Securing high quality backlinks
- Establishing credibility and goodwill
- Networking with industry authority websites
- Reaching out to newer audiences in your industry niche.
Even though most brands know about the benefits of guest posting, they fail to execute a proper guest posting strategy. This is because they do not employ agencies, which offer the best guest posting services. By taking help from experts, you will ensure high ROIs in a short span of time.
2. Blogger Outreach Service-
Like guest posting, blogger outreach has emerged in recent years as one of the most sought after digital strategies. This strategy involves reaching out to industry authority bloggers and websites and asking them to publish a sponsored post on your brand’s behalf.
Some of the forms and types of engagement, which a brand can have with a blogger are-
- Sponsored Posts
- Product Reviews
- Paid Collaborations
- YouTube Videos
- Social Media Sharing
It is always a good idea to establish a long-term engagement with a blogger. Most brands and agencies make the mistake of working with a blogger on a single project basis. This is not a great practice. By routinely engaging with the blogger and his audience, you will be able to establish a steady and strong relationship with both.
3. Quora and Reddit Marketing-
People on the internet are always looking for credible information and advice. In recent years, Quora and Reddit have emerged as credible and reputable platforms offering untainted and unbiased advice and suggestions. With more than 330 million users (Reddit) and 100 million users (Quora) respectively, it would be foolish for any brand or agency not to pursue these platforms.
If you are looking for targeted audiences and website traffic, engagement on these two platforms is necessary. However, it needs to be kept in mind that your answers should be meaningful and help solve a purpose.
If you are unnecessarily adding links to your answer, Quora is going to collapse your answer. The key is to appear as authentic and natural as possible, when it comes to adding backlinks to your brand website/blog.
4. Social Media Marketing Services-
You might be thinking that there is nothing innovative about using social media marketing in 2019. However, I am sure that you are unfamiliar with some of the latest happenings from the dynamic world of social media.
In 2019, platforms like Pinterest have emerged as high ROI driven social platforms. Pinterest offers great returns on small investments. The era of video marketing is also upon us. Which means that videos as content pieces should find prominence on all social media platforms.
If you are following the news, the Shop function on Instagram is allowing brands to connect their social profiles directly to a brand’s ecommerce page. Brands are also connecting the links of Amazon, Walmart and E-Bay in the shop pages. Social media is no longer about branding and engagement; it has an inbuilt strong sales component to it.
5. Blogging and Inbound Marketing Strategies-
Are you tired of brands pushing products and services on all your feeds? Imagine if people start feeling the same way about your brand. In 2019, Inbound Marketing is emerging as a holistic and wholesome digital marketing strategy for brands.
Rather than push products, it is better to put forward solutions to problems. By pursuing an information first strategy, you will be able to win over audiences in a much more organic fashion. Once you establish your credibility, you will see a gradual increase in your sales and revenues.
Having and maintaining an active blog section, which is SEO friendly is critical for any Inbound Marketing strategy. This can also be a rich source of keywords and a major attraction for website traffic.
Digital Marketing strategies do not work in isolation. If you want to see quick and effective results, you will need to actively pursue the above five strategies simultaneously. While this might involve some level of effort and investment, the returns that your will see at the end of the day will far outnumber anything else.
Please let me know what you thought about the article in the comments section below.