Xiaomi has emerged as one of the most popular brands in India, outranking rival Samsung in the country. A new report by Strategy
The report comes after a survey on around 2,000 users, of which around 26 per cent chose to opt for their next preferred brand as Xiaomi. This survey placed Xiaomi ahead of both Apple and Samsung, which gained only 12 per cent preference from the surveyed users. Other brands such as Motorola and Lenovo received around 11 per cent votes and Micromax gained around 9 per cent votes.
The importance of network speed and processor performance to Android smartphone buyers is good news both for operators as they seek LTE customer and chipset vendors looking to migrate the huge base of feature phone users in India. A disconnect does appear as vendor favored marketing themes on camera quality, megapixels, screen resolution are really not top of mind for many Indian Android smartphone buyers.
Nokia is slated to make a comeback between April and June in India. Its arrival can be a threat to some brands like Micromax, Sony, LG, Lenovo and Motorola.