After the launch of Xiaomi MI 1 in 2011, Xiaomi has succeeded to top the market in these all ten years. 2020 is now a milestone year for Xiaomi. This is the first year in the last ten years that Xiaomi has hit high-end smartphones. In staring, Xiaomi released the Xiaomi Mi 10 which was a successful hit of the year. Now, the Xiaomi MI 11 after numerous rumours has finally released.
Qualcomm released the latest Snapdragon version, i.e., Snapdragon 888, and this Xiaomi MI 11 is also among the top 10 smartphones of the coming year. The new smartphone is the first-ever smartphone with the Snapdragon 888.
Features of Xiaomi MI 11:
The 11th generation of the Xiaomi comes with the high-end smartphone powered by Snapdragon 888. 11,888 looks like a magical number and also with this start of the year is expected to run successfully in the market. This is not the very first time that the Xiaomi has come with the latest Qualcomm chip. But now it is different because of the 5G era and the new smartphone and new chip.
The super core uses the brand new epoch-making X1 core for the first time. It is the first real super core design in the Android camp. It is the representative of the ultimate performance from the beginning of the design. The new generation of A78 has the current best-sustained performance. Both are blessed. Increase the Snapdragon 888 CPU’s overall performance by 25% and reduce power consumption by 25%. High performance and low power consumption mean that mobile phones run faster but consume less power.
At the press conference, Lei Jun especially emphasized the AI ??advantages of Snapdragon 888.
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The smartphone has reached this generation, but it is not fast enough. AI is the trend. Snapdragon 888 uses the sixth-generation Qualcomm AI engine, built-in powerful Hexagon 780 fusion AI accelerator, the overall AI computing power is as high as 26 TOPS, the previous generation is 15 TOPS, a comparison can see the increase in AI computing power. The chip layer has more powerful AI computing power, which also allows Xiaomi mobile phones to bring users more innovative experiences. For example, Lei Jun mentioned that mobile phones had entered the era of “computational photography”. Taking pictures not only rely on hardware but also rely on AI algorithms. Intelligent processing of pictures to improve user satisfaction.
In addition to the first release of Snapdragon 888, what makes Lei Jun proud of this generation of products is the screen. The most expensive flexible AMOLED screen in the history of Xiaomi mobile phones, 6.81-inch quad-curved 2K super retina screen, pixel density up to 515ppi, with 120Hz high brush, front and rear dual photosensitive 8192 levels of brightness adjustment, primary colour screen colour calibration, set 13 new records of DisplayMate, a professional display evaluation agency, and received an A+ rating.
After a bunch of parameters, I can understand a few highlights from experience. The four-curved surface design adopts a small and slightly curved shape, which makes the mobile phone look thinner, more fashionable, and more in line with the aesthetics of young people.
Xiaomi MI 11 Display:
The independent sensor is specially design to prevent accidental touch, which solves the biggest pain point of the current curved screen. Using the toughest Corning Gorilla Glass Victus, it is resistant to falling and scratching, which is the best protection for users. 120HZ high brush, four-speed adaptive, users will have completely different feelings in different usage scenarios. It knows that so much is to express a point of view. It seems that Xiaomi has piled up a bunch of parameters, which are actually transformed into the details of every user experience, and everything is for a higher quality experience.
Of course, on this generation of machines, there are still many parameters that lead the industry. For example, mobile phone imaging,
Xiaomi has maintained a continuous lead since the previous generation of products created a precedent with 100 million pixels. By the time of Xiaomi Mi 11, the perfect coordination of hardware and AI computing power enabled another breakthrough in imaging capabilities. In Lei Jun’s words, “Mi 11 is not only a high-end flagship phone, but also a set of ultra-telephoto, ultra-wide-angle, and telephoto A professional camera with macro, super night scene, smart video shooting and film-grade colour filter.”
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For more details about mobile phones, I will not start here one by one. It is better to see it after hearing it. I sincerely recommend that you all go to the Xiaomi home to experience it.
Dead knock technology + dead knock experience
In ten years, Xiaomi has done a lot of things that others seem to be impossible, but it is not all smooth sailing. Along the way, whether it was Xiaomi’s success when it started its business, or Xiaomi’s bottoming out and rebounding after a trough, or this year’s full impact on the high-end, there are four words behind it: deadly technology. In fact, from the first day of Xiaomi, Lei Jun positioned it as a technology-based company.
Technology is not easy. Because the breakthrough of single-point technology is not difficult, it is difficult to continuously and systematically invest, and only through long-term accumulation can a comprehensive lead be formed.
Under the premise of continuous investment in research and development and fixed-point breakthroughs in hardcore technology, Xiaomi’s research and development has become more and more systematic. There are two key nodes in this: One is that in February 2019, Xiaomi established a technical committee to strengthen its technology business further, build a first-class technical team and culture, and establish a research and development system and talent echelon. This is a systematic start. The second is the comprehensive coverage of Xiaomi laboratories. At present, Xiaomi laboratories have spread all over the world. Xiaomi Technology Park alone has 123 laboratories of various types, including 90+ mobile phone laboratories, covering 5G, RF, antenna, camera, display optics, and audio, Reliability and other professional disciplines.
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Xiaomi MI 11 Battery
Today, Xiaomi has many innovations that can be proud of. For example, in the past year, Xiaomi brought the world’s top 120x zoom, dual native ISO and other imaging technologies. Leading the industry’s mass production of 120W wired second charging + 50W wireless second charging, UWB Yizhilian, 80W wireless second charging, third-generation under-screen camera and other important technological developments are all from the hugely funded Xiaomi laboratory.
From the perspective of understanding, what is more, worthy of Xiaomi’s arrogance is the Xiaomi Smart Factory. In addition to the placement machine, all other equipment is developed by Xiaomi or by a company invested by Xiaomi. Today, not only Xiaomi mobile phones are manufactured by Xiaomi, but Xiaomi also has the ability to import smart manufacturing into the industry. Applying Internet thinking to the field of equipment is expected to greatly reduce the cost of intelligent manufacturing hardware equipment, which is the greatest value Xiaomi brings to the industry.
Xiaomi MI 11 Heart-Rate monitoring:
Xiaomi Mi 11 comes with a heart rate monitoring function, which can be monitored through the screen fingerprint, which is a very practical function for users. Another example is the seamless switching between WiFi+5G and multiple WiFi networks, which makes the user’s networking experience a big step forward.
Millet is still a young company for ten years, especially in this industry where technology giants are line up.
However, from a technical perspective, Xiaomi has several advantages:
The first is genes. Xiaomi has established a technology-based position from the very beginning, and it will not go far without technology in this industry.The second is the path. Xiaomi’s approach is often to put user experience first, make breakthroughs in key points one by one, and then slowly string the technologies into lines, and finally form a network.
The third is the ecology. Xiaomi is the first mobile phone manufacturer to deploy ecology. It has invested in more than 100 ecological chain companies. These companies will share technology with Xiaomi. There is no need to repeat the wheels. It is more conducive to rapid innovation and technology accumulation. Innovative flywheel.
Uncommon sense? Redefine the high-end
Xiaomi has been trying to explore and enter the high-end market over the years. Lei Jun has obviously accelerated this pace in 2020. From the perspective of understanding, 2020 is indeed a key turning point.
From an internal point of view, Xiaomi’s paranoia about product power and its continuous improvement in technological innovation capabilities over the years can already be reflected in its products. In addition, at the beginning of 2019, the Redmi brand was strategically separated for independent development.
Redmi has developed very well. It has built a protective wall for Xiaomi at a high price and has an absolute advantage in the low-end market. Redmi’s basic disk is stable, giving the Xiaomi brand room for exploration.
In terms of competition, Xiaomi has two major rivals in the high-end market, one is Huawei, and the other is Apple. Huawei has some uncertainty due to US sanctions, while Apple is a little behind in the pace of 5G. Therefore, from the perspective of external competition, this year is also the best time for Xiaomi.
Xiaomi MI 11 4G and 5G explained:
Another point is the general trend of the industry. This year’s 5G landing year, accompanied by 5G is the full rollout of the IoT market. From 4G to 5G, a change in the pattern is brewing itself, not to mention the transition from a single product to a full ecological confrontation due to the launch of the IoT. Xiaomi has an early layout in IoT. Today, both in terms of technology accumulation and product quantity, it is already ahead of its opponents. The multiplier effect of mobile phone X AIoT is beginning to appear, which is also conducive to helping Xiaomi build a high barrier to competition.
Market performance Xiaomi MI 10
The start of Xiaomi’s impact on the high-end is also consider smooth. This year’s Xiaomi Mi 10 series market performance is very eye-catching. Outstanding external sound quality has dominated the list for 320 days, and no one has surpassed it so far. The Mi 10 Extreme Commemorative Edition has set a new standard. These are for top flagships with record results in the DXOMARK camera evaluation. Regardless of sales or word of mouth, the three products of the Xiaomi Mi 10 series have achieved great success, helping Xiaomi successfully establish itself in the high-end market.
From the product point of view, Xiaomi Mi 10 has basically established a high-end position, and Xiaomi Mi 11 can continue to play the role of market leader by taking advantage of the debut of Snapdragon 888.
However, whether it is high-end or not depends on user perception. Xiaomi suffers a lot from this. Since the birth of Xiaomi, it has been doing things that subvert cognition and anti-common sense.
For example, the price-performance ratio advocated by Xiaomi is low-end in the traditional perception. But the price-performance ratio of Xiaomi is essentially low profit + high quality. In fact, the beneficiaries of rice noodles all agree with the price-performance ratio, but some noises bias the word price-performance ratio.
When Lei Jun talks about high-end today, it is actually very different from the high-end understood by the outside world.
Therefore, Xiaomi’s high-end is not a high-priced mobile phone. Xiaomi’s high-end road is to popularize high-end technology to the mass market as soon as possible so that more users can benefit.
In the market, there are still some debates about whether Xiaomi is high-end today. In the understanding of understanding, there is no doubt about the high-end products. If Xiaomi redefines the high-end, so that more people understand that the high-end is not a high price, but the ultimate experience to benefit users at a touching price, this cognitive change may take some time.