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Scenario: How to Bury Mi Brand via Xiaomi Mi 6

According to Taiwanese media, many smartphone makers are too busy with launching more high-end models. Xiaomi, Huawei, Oppo, Vivo and others are actively working on newer handsets with the latest hardware and software in order to enhance their competitiveness. As for Xiaomi, we know it’s going to launch the Xiaomi Mi 6 and the second-gen Xiaomi Mi MIX. I am not talking about the successor to the Xiaomi Mi Note 2, because it’s expected to come later. Well, the first flagship from this list is expected to hit the market as soon as in April. But whether it will be packed with the latest and best features still causes too many doubts. Let’s see.

Xiaomi Mi 5S

The key feature of this phone is going to be Qualcomm’s new creating, the Snapdragon 835 CPU with 10nm process technology. As we have heard, the Xiaomi Mi 6 will be the first Chinese phone to sport this processor. If this happens (most likely, it will be so), Xiaomi will be able to fill gaps left by the Xiaomi Mi 5S and Mi 5S Plus. Well, there is no doubts this handset will be packed with a Snapdragon 835. But what about other much-awaited features?

Some sources have claimed this device will come in two-three versions, and one of them should be packed with a dual-curved screen. But the latest rumors refused this saying there is only a 5.2-inch 1080P TFT screen like the Huawei P10. Moreover, the Mi 6 won’t come with an ultrasonic fingerprint scanner lacking on the Mi 5S. As it’s said, the manufacturer will pack the phone with a traditional front-mounted fingerprint identification. At last, I am afraid there will be no ceramic housing as well.

However, earlier it’s been announced the Xiaomi Mi 6 and other high-end models will be priced higher than previous-gen phones from the same niche due to better features. But if all the aforementioned features will lack on the Mi 6, there will be no reason to price it higher. So it turns out Xiaomi doesn’t pack its main flagship with better features to keep the price invariable. But this looks like a burying the Mi family, isn’t it?

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Argam Artashyan

Back in 2010, he was dismissed from his position as a lecturer at the university. This made him get another job at his friend’s digital marketing company as a blog writer. After a few years, when he was thinking the article writing is his mission, Google pushed the Panda update and affected the company and websites he was working at. (Un)fortunately and surprisingly, he got an offer to head a large knitting factory. In 2016, he got his Ph.D. and resumed teaching at the University … and writing tech-related articles following his passion.

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